A New Community Campaign Launches In Greater Des Moines

Greater Des Moines, IA - Monday April 27, 2009

A new community campaign called “I believe” begins this week. This campaign aims to celebrate Greater Des Moines, its opportunities, and the people whose conviction and spirit continually pushes this community toward greater success.

This endeavor is a group effort of media and community partners donating their time, services and ad space to launch this campaign. The “I believe” promotion will begin next week with a teaser campaign, and will launch full force the week of May 4th. We hope you will be a part of this movement.

Please join us at a kick-off event on Monday, May 4th from 4:30 –6:30 p.m. at Principal Park for a celebration of Greater Des Moines complete with live music and entertainment. Food and drink are available. Following the kick-off, the Iowa Cubs will host “I believe night”, with admission for only $1. The first 1,000 people will be given free tickets to the game.

The founding partners of the “I believe” effort include Clear Channel Outdoor, the Greater Des Moines Convention and Visitors Bureau, Des Moines Radio Group, KCCI-TV, Mediacom, The Business Record, The Des Moines Register, The Greater Des Moines Partnership, Trilix Marketing Group, Applied Art and Technology, Harvest Research Center, and Bill Nellans of East Court Atelier. Darwyn Web Studios, the Iowa Cubs, Competitive Edge Advertising Specialty Mfg Co., Authentic Records, the Des Moines Area Transit Authority, Smash, Catchwind Mobile Marketing, the City of Des Moines, Premium Solutions and Crystal Studios are also providing their in-kind services for campaign development.

This group of partners, many competitors in the marketplace, see the value of communicating, empowering and connecting with consumers on the economic realities facing our region. The campaign will share local economic indicators and feature the people of Greater Des Moines, sharing their individual stories of hope, opportunity and success.

The campaign hopes to unite the community of Greater Des Moines in these challenging times. Together, we believe we can create a better day and a brighter future for the metro area.

To learn more or get involved, visit ibelievedm.com.

For more information, contact:
Amanda Steward - Media/Marketing Director
Phone (515) 286-4947
asteward@desmoinesmetro.com

Tiffany Tauscheck
Phone (515) 669-3433
ttauscheck@desmoinescvb.com